Development Opportunity
The last bastion in South-west London
A rare 0.96-acre site in Wimbledon
Its scale, location and potential for redevelopment make the Dooley Estate an exceptional and rarely available opportunity for a landmark residential development.
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Contiguous site with private road access
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7 TOTAL DWELLINGS 3 WITH STREET FRONTAGE
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Super-prime buyer activity growth, Q4 2024
Development opportunity and offer
We are inviting offers for the development rights over the Dooley Estate, comprising three street-frontage buildings and a private lane on approximately one acre of land in central Wimbledon.
Key planning advantages
- Established precedent for façade retention in Wimbledon.
- Opportunity to deliver housing that aligns with London Plan objectives.
- Flexible access and site layout potential through demolition of the newer house.
- Rare contiguous plots in a high-demand location close to transport, amenities, Wimbledon Common and the All England Lawn Tennis Club.
Near-zero supply of developable land in Wimbledon
No comparably sized potential land development sites are currently on the market in south-west London — almost zero supply of near one-acre plots in central Wimbledon, particularly those with façade-retention viability.
This extreme rarity significantly enhances the value of the Dooley Estate for developers seeking a consolidated, high-potential urban redevelopment site. We have already received high-profile inquiries from leading UK developers, although the late owner, Trevor Dooley, consistently refused to sell the estate — even for substantial offers — due to its importance as his hobby farm.
Why Wimbledon outperforms the rest of London
Wimbledon remains one of London's most searched and sought-after districts, especially in the super-prime market (£2M+), where buyer activity surged 50% in Q4 2024 — a higher increase than even Notting Hill or Mayfair.
Queens Road frontage
The three adjoining street-frontage buildings on Queens Road, SW19.
£1.9M–£5M+
Detached homes
£1.2M–£2.5M
Semi-detached
£900K–£1.8M
Terraced
Average property values, 2023–24.
Major Wimbledon developments
Future Wimbledon SPD
Adopted in November 2020 by Merton Council, setting a long-term vision for Wimbledon town centre that encourages residential development, public space enhancements and connectivity improvements.
400 affordable homes
Merton is targeting delivery of 400 affordable homes on council-owned sites, launching in 2025, reinforcing the policy push towards new housing delivery in SW19.
Station & transit upgrades
Enhancements to Wimbledon Station and a possible Crossrail 2 / Sutton Link extension are slated to significantly boost connectivity and development appetite in the area.
£200M AELTC expansion
The All England Lawn Tennis Club has planning permission and a legal green light for a £200 million expansion: 38–39 new courts, an 8,000-seat stadium and a 23-acre public park.
Henman Hill upgrade
A complementary upgrade to the communal viewing mound is underway, adding capacity, accessibility and aesthetic improvements in time for the 150th Championships in 2027.
Local authority support
Merton Council approved the expansion in late 2024, and alignment with the Greater London Authority under the London Plan reinforces growth-focused investment in Wimbledon's infrastructure.
A private 0.96-acre holding with multiple development angles
The Dooley Estate occupies 0.96 acres with private road access. The site contains several established structures that can be used to establish structure square footage, or removed to make way for larger structures.
Visuals and measurements are approximate and AI-generated for illustrative purposes only. All figures should be verified by your own surveyor.
Transport
Queens Road is a major thoroughfare with excellent access to Wimbledon Station, South Wimbledon and Haydons Road, plus proximity to leading schools.
Town centre
One mile from Wimbledon Quarter and Wimbledon Broadway — a vibrant retail and cultural hub with extensive shopping, dining and theatre.
Prestige
Close to Wimbledon Common and the All England Lawn Tennis Club, offering both prestige and convenience for high-end residential development.
Ownership structure and a path to full control
The Dooley Estate currently owns the majority freeholds on both Victorian flats at 153 and 155 Queens Road. The remaining two flats are independently owned; one is presently on the market, while the other owner has expressed interest in selling.
For a developer, this presents a clear and achievable path to acquiring 100% ownership of both buildings, consolidating control over the entire Queens Road frontage.
The remainder of the estate — including 157 Queens Road and the bulk of the 0.96-acre parcel — is owned outright by the Dooley Estate, ensuring developers already have majority control of the site.
Belonging to the estate
- 1 Old Farm Lane (main house + land 0.96 acres)
- 153 (Flat 1) Queens Rd.
- 153 (Flat 3) Queens Rd.
- 155 (Flat 1) Queens Rd.
- 155 (Flat 2) Queens Rd.
- 157 Queens Rd.
Not included in the estate
- 153 (Flat 2) Queens Rd.
- 155 (Flat 3) Queens Rd.
- 159 Queens Rd. (optional expansion)